> it's better to present yourself as an anonymous avatar than a real person.

Only if you want to avoid rude/sexist messages. You can get more normal messages with good looking girl, and that's what matters for business.

> Only if you want to avoid rude/sexist messages.

Who wouldn't?!

It's not just black and white. You will get less rude messages, but you will also get less normal messages. It means you will have smaller conversion ratio and earn less money.

So to answer your question, I would not want to avoid sexist message if it means less money for my business. It's extremely simple to ignore bad people on the Internet. It's hard to earn money.

Do you have a source for that claim?

You are right, I should have written "you probably can" instead of "you can". But my original point is that that

> it's better to present yourself as an anonymous avatar than a real person

is not what's implied from the article. Rather it should be:

"it's better to present yourself as an anonymous avatar than a real person if you want to receive less crap"

Note: there's a user in this discussion saying in their case image of good looking woman worked the best.