I mean Facebook has arguably reached all the audience it could reach.
The only way they could keep growing is the increase time spent on their platform. That said Id conjecture the optimization towards short term reward cycles (more clickbaity articles being recommended, etc.) loses customer loyalty over the long run
Yes but the point is that it is now losing people that it used to reach because it's too full of advertising, shitty memes and fwd:fwd:fwd: tag your friend in this if...
And they never really adequately solved the "my aunt sent me a friend request and will be offended if I don't accept it" problem.
Everything I used to share on Facebook I now share on WhatsApp because it has no advertising and my actual friends are likely to see it. Smart buy by Facebook.
The only way they could keep growing is the increase time spent on their platform. That said Id conjecture the optimization towards short term reward cycles (more clickbaity articles being recommended, etc.) loses customer loyalty over the long run