Actually, this is one interesting spot that netbooks fill in the PC ecosystem as well. I use Kindle for PC all the time on mine, but then can still write blog posts, touchup images, etc. I'm not saying it's better or worse than an iPad, but it is filling a unique need, and I'm amazed how much different a computer feels when you can carry it around so easily (10 in. screen and <1kg) and still use it for a whole day. It's the promise of laptops, portable computing, fulfilled. And yes, it's way more a content consumption device, even though it's a PC. So there :)