Well if you believe the data from Chartbeat, a whole lot of publishers are going through the non-trivial effort of publishing in AMP even if they don't like it.
It's funny: If you ask what people think about being held at gunpoint they're not usually very keen on it.
But when I hold them at gunpoint and tell them to dance like a chicken, they all do it. Doesn't seem like they hate it after all. Sometimes they even cry tears of joy...
I can speak for colleagues across many publishers too. Within the industry it’s hated.
There are implications for ad revenue too that I’m not going to go into here.
Don’t get me wrong, some love it but more hate it - for a variety of reasons.