I get emails from board game web shops all the time informing me of their sales. If I see something I'm interested in the email I'll click through and possibly purchase something. I just did it with Funagain Games a few days ago, when they announced a 'Lonely Hearts' sale, of games that play well solo. They had some good deals on there, so I grabbed bought a game at 25% of the price I've seen it at elsewhere.
If it's for a product you're really interested in, I think email marketing works.
I get emails from board game web shops all the time informing me of their sales. If I see something I'm interested in the email I'll click through and possibly purchase something. I just did it with Funagain Games a few days ago, when they announced a 'Lonely Hearts' sale, of games that play well solo. They had some good deals on there, so I grabbed bought a game at 25% of the price I've seen it at elsewhere.
If it's for a product you're really interested in, I think email marketing works.