I rented a campervan in New Zealand that had that feature. They called it a "programmable limiter". It was fantastic, I loved it. If I drive with the pedal to the metal, all the way down, then it works identically to cruise control. But you can also slow down for curves or traffic, and then resume your desired speed, without having to mess with any controls.

I don't know if that was a new zealand thing, or a campervan thing. However from what I've googled, it's becoming a more common feature. https://www.buyacar.co.uk/cars/459/what-is-a-speed-limiter