I guess since Amazon can use it's monopoly position to hurt Google it would be f...

doorbumper · on March 3, 2018

It's more troublesome for Google to retaliate. Google is already under scrutiny for unfair search results from regulatory agencies all over the globe.

Amazon has gone mostly unnoticed, and exerts their power without fear of reprisal.

drdrey · on March 3, 2018

if only there was some sort of federal trade agency that could fine companies for abusing their monopoly positions

noarchy · on March 4, 2018

If only there was a monopoly. It isn't as if you suddenly can't get these device any longer.

mattnewton · on March 4, 2018

Monopoly power can be exerted at a whole lot less than 100% of the market.

Buge · on March 4, 2018

Google also doesn't have the only place you can get search results (eg Bing). But that didn't stop Europe from handing out a $2.8 billion fine.

BonoboBoner · on March 4, 2018

35% of ecommerce customer journeys already start on amazon. It is not like they totally depend on SERP rankings.

cornholio · on March 4, 2018

Let's see how that plays out when Chrome gives out a blank page for every Amazon domain ! <insert Brin & Page evil laugh here />

gaius · on March 4, 2018

I guess since Amazon can use it's monopoly position to hurt Google it would be fair for Google to punish Amazon by restricting who can find products through their search engine?

All that will do is push people to search Amazon first cutting Google out of the loop altogether.