You might want to look into VeChain then, which is a blockchain platform aimed at solving that exact problem, and is already being used by large customers such as DVG NL and China Tobacco. Jim Breyer and DFJ are both strong backers.
I feel like shilling contains a lot of negative connotation. Most people still don't know that there are existing coins aiming to solve this exact issue. Some other coins are Ambrosus and WaltonChain. There are a few others that I can't recall on top of my head. So it seems like there are people out there that have recognized this specific use case and started capitalizing it.
https://medium.com/@jimbreyer/announcing-our-vechain-advisor...
https://www.vechain.org/