That's currently for sale, though. It's hard to tell me to keep it in a safe when you have a web page like this:

https://www.microsoft.com/en-us/hololens/buy

Other people commenting on this are spot on. This is standard operating procedure for new hardware with the sort of attention that Magic Leap has.

There were significant restrictions and weird PR "no go" topics with the Hololens as it was being developed. For a long time they didn't even allow photography of the physical hololens (as it was still in flux).