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Shortly after the election, I read something saying that the actual ads were targeted soundbites at specific demographics likely to vote Democrat, run shortly before the election with the intention of suppressing voter turnout.


So negative advertising aimed the core constituency of the opposition's voters speaking to their deep seated concerns about their candidate.

I could imagine this working on Dem voters who are wavering on Hillary with leads like "she thinks the TPP is the gold standard" etc.




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