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Your non-tech friends (or at least 'quite a few' of them) are clearly more tech savvy than mine ;)

I've been using 1Password since nearly the beginning, and am really quite dependent on it now (so much so that I had a hard time coming to terms with an inevitable eventual move to Linux, until the release of 1PasswordX). So I'm an advocate.

But I think the whole computer industry outside of a very few (notably Facebook and Amazon) has a grossly inadequate picture of just how little most people (including most of the so-called 'digital native' generations) know about the many computers in their lives. They don't use computers -- they are trained by a small number of commercial interfaces. It's extremely basic rat-in-maze stuff.

The companies rightly lauded for their design skills targeted at us (this includes Apple and AgileBits) aren't even in this ballpark, and from everything I see and hear from them, they haven't a clue that they're not there.



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