There really is a feeling of "too little, too late".
Not in the sense FB cannot make improvements. Of course they can.
What is too little, too late is reversing the direction that the Zuckerberg story has taken.
The media can build someone up and they can also destroy someone.
As the recent Rolling Stone article suggested in no uncertain terms, there has been great damage done to media and journalism (and arguably to society) by having FB as a "filter" between the reader and the news source.
They have not managed the relationships well enough it seems.
Anecdotally I have heard Zuckerberg discussed in the ways described in this article. I have no doubt he was trying to carefully craft an image for the American public.
But, today, who can trust this young man who has the personal lives of billions of people on his servers... now that they have seen how he reacts in a crisis? (Perhaps we should say "fails to react".)
There is a certain irony I see in the failure of Zuckerbergs PR team. Someone who has been in PR for many years once explained to me the effect of FB on PR. Needless to say, it wasnt positive. PR traditionally relied on the media and its ability to reach the targeted audience. To a large extent, FB controls this now.
Whether any of this will matter long-term, who knows? Ask Wall Street?
But if and when FB assures us that they have everything under control, I will have doubts. This is an evolving story. We are seeing only the tip of the FB iceberg.
Not in the sense FB cannot make improvements. Of course they can.
What is too little, too late is reversing the direction that the Zuckerberg story has taken.
The media can build someone up and they can also destroy someone.
As the recent Rolling Stone article suggested in no uncertain terms, there has been great damage done to media and journalism (and arguably to society) by having FB as a "filter" between the reader and the news source.
They have not managed the relationships well enough it seems.
Have a look at this article:
https://www.theguardian.com/technology/2018/apr/06/mark-zuck...
Anecdotally I have heard Zuckerberg discussed in the ways described in this article. I have no doubt he was trying to carefully craft an image for the American public.
But, today, who can trust this young man who has the personal lives of billions of people on his servers... now that they have seen how he reacts in a crisis? (Perhaps we should say "fails to react".)
There is a certain irony I see in the failure of Zuckerbergs PR team. Someone who has been in PR for many years once explained to me the effect of FB on PR. Needless to say, it wasnt positive. PR traditionally relied on the media and its ability to reach the targeted audience. To a large extent, FB controls this now.
Whether any of this will matter long-term, who knows? Ask Wall Street?
But if and when FB assures us that they have everything under control, I will have doubts. This is an evolving story. We are seeing only the tip of the FB iceberg.