I think lot of media seems to misunderstand the idea of algorithms - They are not there to do the job for you, they are there to help you.
Taking the dating example from the article - it speaks less about intimacy and more about people's expectation. Does matching means a sure shot chance of intimacy? Not really. Algo thinks that two particular people might go well together. A role previously played by a mutual friend.
Similarly, there are tons of people who want to wear better clothes but given lack of knowledge turn to YT or a personal stylist. So, the app might help them make better choices. Surely, people who are stylish might never use the app.
That said, technology companies do have a habit of overselling features sending media into a tizzy.
Taking the dating example from the article - it speaks less about intimacy and more about people's expectation. Does matching means a sure shot chance of intimacy? Not really. Algo thinks that two particular people might go well together. A role previously played by a mutual friend.
Similarly, there are tons of people who want to wear better clothes but given lack of knowledge turn to YT or a personal stylist. So, the app might help them make better choices. Surely, people who are stylish might never use the app.
That said, technology companies do have a habit of overselling features sending media into a tizzy.