You’re not the Equifax customer. Equifax arguably behaved poorly with its security breaches that have long term implications for millions, and even more so with their disclosure.
What other corporation are you going to buy from, when you’re not the customer in the first place, but have been commoditised to be their product?
How do you protect the product, if the corporation and it’s customers have no incentive to do so themselves?
It has nothing to do with regulations.