Then they should offer "prime light" without these "benefits".

Amazon is trying to leverage their dominant market position to enter video streaming, music streaming, ... etc.. And have customers pay higher rates on top of that. At some point that becomes abuse of monopoly.

I have it pretty much for the no limit two day shipping feature. It'd be great to have a "shipping only" version at a lower price.

What value is that?

Prime Video for example, which is their streaming video service, including original content.

Maybe for some. I never watch anything on it.

Ok? Not every service has to be worth it for everyone does it? I don't spend much money on skateboards to be honest but I don't see the need to ask sarcastic questions about their business model just because it doesn't apply to me.

Ok, let's imagine for a second that I offer a service. I will deliver any item you want to your door in two days, and I will also supply you with as much manure as you want.

Most people would like the first benefit more than the second. If you're a farmer, maybe you want the manure, but to most people that "benefit" doesn't apply. Is my average customer sarcastic in claiming that all my service offers is two day shipping? No. That's just the only part of the service they would ever care about.

I would bet that most prime customers are interested specifically in the shipping, so to them the fringe benefits are irrelevant.

I'm not the person who made the original comment, just someone who found your response silly.

I'm using the generic 'you' as an indefinite pronoun.

Fair enough. Then I would say that when "I" said, "Maybe for some. I never watch anything on it," "I" had already acknowledged that not everyone saw things the same way as "me."

Again - I bet you that most people care about the shipping and nothing else. That is an important fact when considering the value prime offers.

No it doesn't. I should have asked, "besides Prime video" but I assumed that was well known enough. I was wondering if there was some lesser known benefits that might be interesting, because otherwise, with this price increase, I'll probably cancel.

You're probably not paying for a non-skateboard-related service that comes with free skateboards.

If you don't like it, don't subscribe to it. I don't see why people need to be snarky.

There are a 100m prime subscribers globally. I've found that if I were unhappy, unsubscribing will continue to leave me irrelevant, but snarky comments can enrage fans of the service/neutral observers.