Goldman is experimenting, not smelling big bucks. Other firms, namely JPMorgan, won't touch bitcoin for the same reasons they train every employee over and over how to stay away from money laundering red flags. Banks have populist targets on their backs, getting involved with Bitcoin elevates the bright redness of those targets. But Goldman is uniquely smart and I'm intrigued. Guess I'll add them as a custom Google News section...
Goldman is very smart but they are also willing to throw ethics out the window and put huge swaths of society at financial risk if they can capitalize on it. I like them as an investment but they are kind of the epitome of capitalism's worst excess.