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This is written by Jonathan Hoefler. Not reading it on principle.


For those who might not know everyone in the industry: why not?



And https://iapps.courts.state.ny.us/fbem/DocumentDisplayServlet...

While the lawsuit seems very one-sided, there are plently of lessons to be learned here... and I’m not sure how any of it applies to a single article.


https://en.wikipedia.org/wiki/Hoefler_%26_Co.#Conflict_betwe...

What was perceived by one partner and onlookers (perhaps based on the name) as a 50/50 partnership turned out to be anything but.


I can see why your comment is being downvoted — the lack of explanation makes it seem more provocative — but I agree with your sentiment.

Although a settlement was reached in the H&FJ lawsuit, which probably involved Tobias Frere-Jones receiving payment of some sorts, it’s hard to see Hoefler profiting from work that he (morally, at least) stole.


I chose to stop reading after the first example document with tasteful light gray text on delicate light gray background


Do you mean this image?

https://d31td5fkd89rr1.cloudfront.net/assets/images/blog/des...

It's only the lower part of the image that's of interest as an example; to use low contrast on the (mostly irrelevant) upper part of the image makes it easier to focus on the part that's discussed in the text. IMHO.


You might be right. Nevertheless it seems distracting on a typography focused article, while the same focus could have been drawn without affecting the look of the document.

Also the actual first image bothers me in a similar way: the colors seem to blend into the background.

I concede it might not be a very valid reason to give up on the article but since it seems to be an ad for a set of products I find it fitting to judge it on appearance.


I agree. When will this madness end?


Yes, who is this person and why would you not read it. It seems quite informative on first read.




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