You are 100% correct and there is plenty of "science" that goes into it.
It is similar to how a person reads a website[0][1], in an F pattern; The most important information should be top right, with lower importance being down below.
Also, all hier tier items (think steak/shrimp) are always near the middle of the menu, to "sandwich" them between items that are more cost conscious in order to downplay the price difference.
It is similar to how a person reads a website[0][1], in an F pattern; The most important information should be top right, with lower importance being down below.
Also, all hier tier items (think steak/shrimp) are always near the middle of the menu, to "sandwich" them between items that are more cost conscious in order to downplay the price difference.
[0]: https://conversionxl.com/blog/10-useful-findings-about-how-p...
[1]: https://econsultancy.com/blog/66920-why-visitors-only-read-2...