After reading that passage in the article, I thought maybe I’m misremembering - weren’t cupped pepperoni the superior?
And then, when it got to the passage about “truffle oil” being “craveable” I stopped doubting myself. Truffle oil is synthetic garbage used to sucker people unaware of the non-relationship between truffles and “truffle oil.”
Now I just can’t figure out whether this is a fast food consultancy that knows nothing about actual food (which would be ironic, but not surprising), or whether they know about food, and this is pure cynicism on their part regarding the public’s taste in food.
I'm aware that truffle oil is synthetic, but I like it anyway. True truffle flavor isn't soluble in oil. To get the same strength of flavor with real truffles would be too expensive for me.
Truffle oil is like wonderbread. If you can afford the good stuff, you can look down your nose at it. But I'm glad both exist.
> Truffle oil is synthetic garbage used to sucker people unaware of the non-relationship between truffles and “truffle oil.”
I've had real truffle oil in Croatia and it is absolutely divine. A far cry from the synthetic stuff, which I can now smell a mile off. The real deal is incredibly expensive, mind.
I suppose I just wanted to point out that not all truffle oil is garbage, although perhaps in the US the real stuff is vanishingly rare.
> I've had real truffle oil in Croatia and it is absolutely divine. A far cry from the synthetic stuff, which I can now smell a mile off. The real deal is incredibly expensive, mind.
There is no such thing as real truffle oil: take real truffles, put them in olive oil, the olive oil is going to just coat them and not extract anything. 2,4-Dithiapentane needs to be added anyway.
Real or not, if you give me a quinoa salad next to some truffle oil mac & cheese, the truffle oil is going to ruin whatever you tried to get me to taste in the quinoa salad. It would be like drinking wine with a chili dog.
Interesting a guy in the UK planted a forest a ten years ago to start production of Perigord truffles - after ten years is first harvest was 25 Truffles.
Olive oil is oil from olives, with marketing playing up differences between brands for the sake of price stratification.
Truffle Oil is olive oil with synthetic flavor and perfume added, to make people think it's somehow related to truffles. Real truffle oil isn't a thing: truffles are consumed shaved into food like a hard cheese, generally, and their flavors don't infuse oil well at all. Marketing here isn't about making some truffle oil look better than others; it plays the role of making people believe that truffle oil is a thing at all.
Not the same issue. Similar in that marketing misleads the consumer. Different in that true truffle oil (without the synthetic ingredients) would not taste like truffles. Truffles are generally kept dry and then shaved onto your food, kind of like Parmesan cheese.
And then, when it got to the passage about “truffle oil” being “craveable” I stopped doubting myself. Truffle oil is synthetic garbage used to sucker people unaware of the non-relationship between truffles and “truffle oil.”
Now I just can’t figure out whether this is a fast food consultancy that knows nothing about actual food (which would be ironic, but not surprising), or whether they know about food, and this is pure cynicism on their part regarding the public’s taste in food.