> Build up a portfolio of content (since we develop content) that shows we know what we’re doing. Go on speaking circuit for your niche and give lectures on your expertise.

Cannot emphasize this enough. I started a database blog years ago, and built it up into a 5-person remote consulting firm. Inbound marketing is king: build up your brand and people will bring you exactly the projects you want, for life (rather than you having to seek out work and settle for stuff you don't really want to begin with.)