Look at the whole picture. As this man's salary grew he started to add services and dependents and a wife and a lot of other things to his budget. He basically has reached a point where it is unsustainable but now he has convinced himself that he is in a hardship.
Not so different from the general public that believes owning a home, having three or four kids, and driving new cars is a right.
Everyone spends more as they make more money. It's pretty much human nature. The difference is that most people keep some bearing on reality and realize that they have it better than almost anyone else in the world (speaking of wealthy Americans here). They can also probably imagine cutting some stuff out if need be without blogging "woe is me".
Not so different from the general public that believes owning a home, having three or four kids, and driving new cars is a right.