I worked on a web project recently that used Avant Garde in the branding. I have never had so much difficulty trying to make body type hang with branding. Anyway, I came across this quote:
How is Optima inherently evil? Used properly (e.g. printed at high resolution on glossy paper for some art book, or printed letterpress) it’s absolutely gorgeous.
I worked on a web project recently that used Avant Garde in the branding. I have never had so much difficulty trying to make body type hang with branding. Anyway, I came across this quote:
"The only place Avant Garde looks good is in the words Avant Garde …" http://www.thinkingforaliving.org/archives/147