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But for what it's worth, that's a totally different kind of list. Optima and Gill Sans (but definitely not Eurostile and Rotis) probably are two of the greatest typefaces of all time, but that doesn't mean a design that relies on them won't look terribly dated and tired.

Some faces (Helvetica Univers) are probably timeless. Others, like Futura, speak clearly to a different era, and manage to be evocative without being retro. But a lot of these typefaces are neither of those good things.




You won’t become Timbaland with a list of the 100 best pop songs of all time and you won’t become a great designer with a list of the 100 best typefaces of all time.


But there are good lists of career workhorse typefaces, and they don't look like either of these lists.




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