Remember, we're not meaningfully in a hole "deeper than ever", because there isn't an "ever". As much as it may feel like the Internet has been around forever, this is all new ground, for everybody, and surprises may yet be around the corner. I guarantee you in 2018 that the "FANG" acronym will be out of date. I don't know which of them may or may not be in there, and I don't know who may get added, but the landscape will be different.