Only if you exclude wireless options, which is becoming an ever-less rational thing to do. (15% of households making over $100k/year have ditched wired broadband in favor of wireless, and that number is growing rapidly.)

Also, the question is which households have options? I strongly suspect its the households in wealthier metro areas and suburbs. Competition for households that are the largest sources of potential revenue is going to drive the market. It's exactly like mobile devices--a huge fraction of the market has just one choice of smart phone platform (Android), because Apple doesn't sell cheap phones. But competition between Android and iOS in the mid-range and high-end drive the behavior of the market.

> Only if you exclude wireless options, which is becoming an ever-less rational thing to do.

Maybe some day wireless will become a meaningful substitute for wireline broadband, but that day is not here yet. Thus it's very much the rational thing to do to exclude it.