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> my ideas aren't really that interesting

That's what you think now. Look at how much mileage Gladwell gets out of his core ideas, which wouldn't have a leg to stand on without all that embroidery.

For my product I look for a story to tell in every bug-fix and feature I work on. If nothing else, I want to see if it doesn't add credibility when readers are at least informed how much work goes into a quality product day-to-day.




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