I think it plays on the psychology of concession. If you make me a concession then I'm more likely to do you a favour.
They're saying, "We've made DRM, but we don't want to inconvenience our paying users, so the DRM will be incredibly forgiving and infact can be easily circumvented by someone with little technical skill".
I think their potential customers would look at that and be more inclined to buy the games, because it appears they've been done more of a favour when a company cuts back on DRM, even at the expense of their potential income, as opposed to if they simply released the game for free.
They're saying, "We've made DRM, but we don't want to inconvenience our paying users, so the DRM will be incredibly forgiving and infact can be easily circumvented by someone with little technical skill".
I think their potential customers would look at that and be more inclined to buy the games, because it appears they've been done more of a favour when a company cuts back on DRM, even at the expense of their potential income, as opposed to if they simply released the game for free.