There's been a sea change in America the past 25 years or so that made politics more important: the importance of nonwhite and nonchristian opinions and the political power to give them teeth.
America is now a majority-minority country in many cities. If this had happened 25 years ago, it wouldn't have made the news, and nobody would really care about who Microsoft worked with unless it affected white christians, who were viewed as the stand-in for a typical "American."
Today, black and hispanic and queer opinions do matter. When their concerns are taken seriously for the first time, those unaffected by it like to mope about how "everything is now political". Everything is now political because you're not allowed to sweep shit under the rug anymore and pretend it doesn't impact "real" Americans.
Most people do not want to see atrocities, and when they are brought to their attention they provoke a visceral reaction that demands justice. This is partly why white populism is now a bigger thing; we've crossed a sort of rubicon where you can't ignore issues anymore: they're real, and you either come out against them or you double-down on being evil. There's no more indifference in a world where everyone now counts and has the political power to make it so.
America is now a majority-minority country in many cities. If this had happened 25 years ago, it wouldn't have made the news, and nobody would really care about who Microsoft worked with unless it affected white christians, who were viewed as the stand-in for a typical "American."
Today, black and hispanic and queer opinions do matter. When their concerns are taken seriously for the first time, those unaffected by it like to mope about how "everything is now political". Everything is now political because you're not allowed to sweep shit under the rug anymore and pretend it doesn't impact "real" Americans.
Most people do not want to see atrocities, and when they are brought to their attention they provoke a visceral reaction that demands justice. This is partly why white populism is now a bigger thing; we've crossed a sort of rubicon where you can't ignore issues anymore: they're real, and you either come out against them or you double-down on being evil. There's no more indifference in a world where everyone now counts and has the political power to make it so.