Mostly, yes. But market saturation isn't a hard cap on sales.
I owned a few fast food restaurants. To gain sales you either added new customers (the market saturation cap), increase order frequency or increase order size. Obvious, but the counter-intuitive part is adding customers is orders of magnitude more expensive. That's why loyalty programs, rewards, "Stars" are so prevelant; as are all the little snacks you walk by on your way to order your $1.99 black coffee - Starbucks needs you to pick up that organic, gluten-free rice krispies treat.
The eating out/burger/coffee spending pie is only so big in number of customers, so to increase your revenue you try to steal customers from other businesses and reduce the time between visits and increase the amount spent per visit.
"Only at Starbucks - Nitro cold brew", "117 stars to your next free beverage" and conveniently placed chocolate covered expresso beans are specifically targeted to these issues.
I owned a few fast food restaurants. To gain sales you either added new customers (the market saturation cap), increase order frequency or increase order size. Obvious, but the counter-intuitive part is adding customers is orders of magnitude more expensive. That's why loyalty programs, rewards, "Stars" are so prevelant; as are all the little snacks you walk by on your way to order your $1.99 black coffee - Starbucks needs you to pick up that organic, gluten-free rice krispies treat.
The eating out/burger/coffee spending pie is only so big in number of customers, so to increase your revenue you try to steal customers from other businesses and reduce the time between visits and increase the amount spent per visit.
"Only at Starbucks - Nitro cold brew", "117 stars to your next free beverage" and conveniently placed chocolate covered expresso beans are specifically targeted to these issues.