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What about combining the first and the last - wrap an idea in a discussion about people? Like in the book Sophies World: en.wikipedia.org/wiki/Sophie's_World



Max, when I strike it rich I will offer a scholarship in your name: Max Klein Endowment for Pedestrian Research.

That idea is just perfect. You can use histories of people and events to deliver great insight. That's why "comparative biography" type articles are popular in management: "What Napoleon and Lady Gaga have in common", etc. It's because these articles attempt to teach fairly abstract notions about organizations, change, movement and relationships to a fairly non-critical audience that only thinks in the concrete, and lives in the now.




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