Social media doesn't have to be about celebrity, or about promoting a personal brand. The big silos have promoted this use case because it aligns with their advertising incentives. But connecting with people with similar interests is another use case, as is keeping up with your friends and family.
I also think you misunderstand how following works on the Fediverse. My main account is on a small server with about 400 users, about 50 of which are active daily, I guess. But I have around 1000 followers, almost all of whom are on other instances (probably 20 or so are on my instance).
I also think you misunderstand how following works on the Fediverse. My main account is on a small server with about 400 users, about 50 of which are active daily, I guess. But I have around 1000 followers, almost all of whom are on other instances (probably 20 or so are on my instance).