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It's not just that they forget. They are actively encouraged to not think about these things. It's not the startup way, so don't do that. The rules for SV-funded companies are this:

1. Get big no matter what. 2. Play as fast and loose with the rules as you need to in order to accomplish 1. 3. Never think about profitability. Profitability slows growth.

All 3 can be summarized as: Never think about anything that slows growth.



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