Are those just black tiles or are they black noise reduction tiles? I don't see any indication of the later. Is vinyl a common material for noise reduction?
Probably! (Probably not that much more, though.) But so do comfortable chairs, nice tablecloths, and good ingredients. (And the reclaimed wood and industrial fixtures everyone's using...)
The white hospital-style stuff, sure, but I've seen nice looking black ones and ones that look quite convincingly like tin ceilings.