So naturally programmed? Also, women "paint their face" not just for the male gaze but also to establish their place within the female hierarchy. Generally, the prettier and healthier females tend to have higher status within the female hierarchy.
Of course for most of human history (including now in some parts, and maybe again soon in Western nations) men painted their faces too. And wore high heels. The history of makeup and self adornments doesn’t in any way support your hypothesis. It’s like people who think that girls naturally gravitate to the color pink while remaining blissfully ignorant of how recent a marketing construction that really is, and how pink is perceived in other cultures.
Of course for most of human history (including now in some parts, and maybe again soon in Western nations) men painted their faces too. And wore high heels. The history of makeup and self adornments doesn’t in any way support your hypothesis. It’s like people who think that girls naturally gravitate to the color pink while remaining blissfully ignorant of how recent a marketing construction that really is, and how pink is perceived in other cultures.