Modern long-form articles online are legally required to cut away in the 3rd paragraph to a story about the protagonist's upbringing, then go back to the main story for 4 paragraphs, then 3 paragraphs about the protagonist's parents (or, grandparents if they're Japanese) before returning to the main story for a paragraph or two, which must end by teasing the headline again. Just when the article gets actually informative, the article must tell you about a competing politician/businessman/musician/whatever, which will surprisingly end with an warm endorsement of our protagonist. The article must then on some choice quote, and leave you somewhat surprised you read it all the way through.