These days it's mostly about apps, because apps are the main thing that facilitate the transfer of $$$. In the 80s and 90s, enterprises were full of $$$ and needed fast and safe languages for writing all their software. C++ came out to solve this need, and Java came out saying it could do it better. Today enterprises are moving many of their internal tools to the web. Enterprises don't need apps per se, but they do need the tech needed to build internal apps and apps to bridge between them and their partners. Consumers are using desktops less, and mobile or web more. Apps are basically the current de facto software "product". But a lot more goes into making apps today than 30 years ago. An example is how most apps need ML for spam protection and recommendation algorithms, or they are instantly going to be considered outdated and behind the times.