If we completely drop the utilitarian approach, then we must admit our goal is not to help or improve, but to act morally superior. Righteous grandstanding on the world stage has a track record of failure to inspire change, or even causing conflict. If our goal is simply to keep our hands clean then perhaps we shouldn't take an interest in human rights or business.

You cannot personify nations for many reasons, the foremost of which is their sovereignty. No country is beholden to another beyond war and economic sanctions. The amazing period of peace and prosperity the Earth is experiencing since WW2 can be directly attributed to the establishment of diplomatic channels and using them..