> I have no idea what pain point Verizon is claiming to address
I recently shopped for an "unlimited" family plan for my kids. The pain point is "can I watch video?" As best I can determine, "unlimited" has become a marketing term for "yes, you can stream Netflix, to some degree."
There might be a cap on the number of GB of transfer, after which you pay a fee for more; or you can have no cap, but a limit after which your transfer rate drops precipitously. Several providers do a thing where they'll force Netflix (and I assume other streaming providers) to use a lower bitrate stream variant, to help you preserve you data.
There appears to no longer be an actual unlimited plan in the US. Even my grandfathered iPhone AT&T plan with "unlimited" data now has a cap after which it is rate-limited.
My grandfathered AT&T plan is still unlimited data, no cap, but they aggressively try to get me to change it frequently anymore, and recently started charging me some legacy maintainence fee. (I’ve had essentially the same plan since 2007).
I recently shopped for an "unlimited" family plan for my kids. The pain point is "can I watch video?" As best I can determine, "unlimited" has become a marketing term for "yes, you can stream Netflix, to some degree."
There might be a cap on the number of GB of transfer, after which you pay a fee for more; or you can have no cap, but a limit after which your transfer rate drops precipitously. Several providers do a thing where they'll force Netflix (and I assume other streaming providers) to use a lower bitrate stream variant, to help you preserve you data.
There appears to no longer be an actual unlimited plan in the US. Even my grandfathered iPhone AT&T plan with "unlimited" data now has a cap after which it is rate-limited.