So it does! Of course the trick is expanding to more retailers and getting this to be ubiquitous for all purchases- no doubt a goal of theirs. Right now it seems to be big box stores only, but knowing about this now does make me happy.
Sadly, my search for Founders at Work showed that the closest copy is at a Target outside of Cincinnati, which is rather far from Columbus.
My search for an Aquafina water (1 liter), said that it might be at Target (duh), but that I'd have to call them. I'm sure I can find the water closer.
However, it did find me a white dress shirt for under $30 nearby (Macy's), but still didn't know about the stock status and asked that I call.
A great start, and I'm glad you brought this up. I hope that in 5 years (or far less) that it gets better and better.
For example, last Christmas, I learned that a local crafts store carried Thomas & Friends wooden railway. All of the local toy stores had been sold out, but A.C. Moore had a few in stock.