Well, TechCrunch says "made in each EU country where a service is provided"... but every single other report about this, including the Variety article that TechCrunch linked to and is simply repeating, says differently.

https://advanced-television.com/2018/04/27/svods-set-for-eu-... > at least 30 per cent share of European content.

https://www.neweurope.eu/article/eu-council-raises-eu-conten... > to buy European content for the European market

https://www.digitaltveurope.com/2018/04/27/eu-bodies-agree-3... > a quota of 30% for European works on their platforms

https://www.theguardian.com/technology/2018/apr/26/eu-third-... > will have to dedicate 30% of their output to TV shows and films made in Europe

etc, etc.

Unless TechCrunch has some new inside information, this article is wrong. And given that it's TechCrunch... it's probably wrong.