I strongly agree to the conclusion but not the logic. It is an entirely possible situation that while EV indeed is a CV's scheme to earn more $$$ users do care and as a result the user security does improve (most possibly, only a bit though). My own conclusion results from the observation that, well, users don't; see an account [1] from Troy Hunt (of the HaveIBeenPwned fame) for example.

[1] https://www.troyhunt.com/on-the-perceived-value-ev-certs-cas...