My comment wasn't intended to be either obtuse or obnoxious. I was merely asking for an elaboration - its too easy to say there are lots of xxxxxx, but without evidencing what they are.
On your point about the aggregation of such data across a company, I concur. In a thread above, I did note that their current offering may be prelude to looking at the corporate market. However, this is not virgin territory as there are already tools that seek to discover corporate relationships at a macro level from data mining email inboxes, albeit they are only starting to make inroads into businesses. They work unobtrusively behind the scenes to provide business "intelligence" which can include highlighting colleagues who appear to have active communications with a "target".
Surrendering such data to your employer is one thing. However, you allude to an interesting notion, namely Xobni perhaps aggregating and making use of data from the individual in the personal market. That could be a very tough sell amidst probable privacy concerns, but of keen interest to an advertiser at the very least.
On your point about the aggregation of such data across a company, I concur. In a thread above, I did note that their current offering may be prelude to looking at the corporate market. However, this is not virgin territory as there are already tools that seek to discover corporate relationships at a macro level from data mining email inboxes, albeit they are only starting to make inroads into businesses. They work unobtrusively behind the scenes to provide business "intelligence" which can include highlighting colleagues who appear to have active communications with a "target".
Surrendering such data to your employer is one thing. However, you allude to an interesting notion, namely Xobni perhaps aggregating and making use of data from the individual in the personal market. That could be a very tough sell amidst probable privacy concerns, but of keen interest to an advertiser at the very least.