This is the problem when a note-taking app tries to make it ‘big’. A good note-taking app can be a niche business. But when you raise hundreds of millions of dollars, there is pressure and you are forced to make unnatural decisions to show growth.
Also, note-taking apps are part of a suite. See Apple, Microsoft, Google, Zoho (disclosure: I am with Zoho and we compete in note-taking space with Zoho Notebook). It is a challenge for any independent app provider to compete with a single app against suites in the long run. It’s surprising Evernote didn’t expand to other productivity apps beyond note-taking.
I share your surprise. The magic of Evernote when i used it was tagging. It’s a concept that could have made office suites or other productivity use cases better.
Also, note-taking apps are part of a suite. See Apple, Microsoft, Google, Zoho (disclosure: I am with Zoho and we compete in note-taking space with Zoho Notebook). It is a challenge for any independent app provider to compete with a single app against suites in the long run. It’s surprising Evernote didn’t expand to other productivity apps beyond note-taking.