Great advice for the furniture business...worst possible advice for Evernote. Good luck using screenshots on a website to get someone to pay $8/month for Evernote. The only realistic way to convert someone into a paying customer (at such a high price point) is to get them to use the product heavily.
I would argue basically the opposite. If you're selling sofas at $4500 and your main competitors are giving them away, you're only going to sell to customers that really like your particular sofa. If you sell them at $500, and they're quite a bit better than the ones your competitors are giving away, you might be able to stay in business.
I would argue basically the opposite. If you're selling sofas at $4500 and your main competitors are giving them away, you're only going to sell to customers that really like your particular sofa. If you sell them at $500, and they're quite a bit better than the ones your competitors are giving away, you might be able to stay in business.