It wouldn't be hard to experiment with sales models and price curves to simultaneously increase profits and suffocate the secondary market.
By increasing the price, you very quickly alienate large portions of your fanbase.
I've seen some artists sell tickets at $200+, and the fan backlash was noticeable. But perfect if you only want to attract rich boomers, I guess.
It wouldn't be hard to experiment with sales models and price curves to simultaneously increase profits and suffocate the secondary market.