With regards to privacy I trust Apple more than Google, if only for the fact that their business doesn't operate on the principle of violating your privacy.
trust apple to make you pay 500 dollaridoos for broken glass back repair when Samsung makes you pay 50 dollars at max. the apple support tax you have to pay is really insane. doesn't help that they basically want every company to follow their model so they can go even more insane(Right to repair laws)