Only market forces can alter the course now. A decision has been made at the CEO level to aggressively use Google’s grip on the browser and search engine markets in any way that helps their bottom line and has been calculated to not trigger a massive PR backlash among the general public. The rank-and-file Googlers tasked with enabling these misdeeds have a simple choice: remain complicit or refuse to work on these products and accept the potential consequences.
>>A decision has been made at the CEO level to aggressively use Google’s grip on the browser and search engine markets in any way
Now it's obvious to everyone but I am almost certain that Google did this already with search at least since 2008. The low hanging fruit was picked with Matt Cutts being their PR mouthpiece, and what's left to do now stinks. They can't hide behind the "search" and ads are separated lie. Special mention to his pal, Danny Sullivan, the "fair and balanced" search expert.
Edited to ad: If they claim that SERPS are unbiased and not connected to ad revenue, doing otherwise would fraud. Tens of $billion worth.