More cynically, the vast majority of Internet customers are OK with it.
Given the choice between having the consumer wait 10 more seconds for the page, vs. not knowing whether the ad company screwed them / leaving 1c on the table in data not collected & sold... they'll happily choose to waste someone else's time, every time.
Given the choice between having the consumer wait 10 more seconds for the page, vs. not knowing whether the ad company screwed them / leaving 1c on the table in data not collected & sold... they'll happily choose to waste someone else's time, every time.