Facebook insiders have admitted that it is. Mike Allen, Facebook's first president, said this in an interview:
“The thought process was all about, ‘How do we consume as much of your time and conscious attention as possible?’,” he said. “And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever, and that’s going to get you to contribute more content, and that’s going to get you more likes and comments. It’s a social validation feedback loop. … You’re exploiting a vulnerabilty in human psychology.”
So that underscores their general attitude towards user behavior. The 'every once in a while' piece applies to the newsfeed too - it's designed to keep you searching for things you care about, and they carefully mix in things you don't, so that you're never too satisfied or unsatisfied, just constantly craving more.
It's just so bald. I hadn't seen anyone at Facebook so openly describing things like "exploiting a vulnerability in human psychology." They usually say stuff like "bringing people together," "connecting the world," etc.
He isn't the only person who talks about the dopamine driven feedback loops. Chamath Palihapitiya, who was one of the first engineers at facebook, talks about how they all used to gather in meeting rooms and have intense back and forth discussions on how they actually build this thing so that the entire world wouldn't be able to resist adopting it.
He talks about how at the time they really didn't foresee the foreboding future implications of what they were trying to build at the time.
That's a little like talking about how you didn't foresee the foreboding implications of designing a self-sustaining chain reaction involving neutrons.
Although I think the reaction continues and we can't tell exactly what's happening even now.
Yeah, I see lots of early hires of the tech giants bemoaning the monsters they've created. They are very concerned about the negative societal impacts of their former employers, but not quite concerned enough to give back the millions of dollars they earned peddling these products.
They will use those millions (or at least part of one of those millions) to create "An Initiative" along with an app or two to somehow combat the monsters. Of course that will fail but their conscience will be cleared. But more importantly, they will be able to think that their blood money is now normal money and they can live and die peacefully.
Give it back to who? Facebook? Their shareholders? Doesn't seem to help the situation in any sense. In the videos linked
the early FB engineer says the only thing he can do now is to try use the capital he has earned to combat the ills he created, which is a sensible approach in my view.
not quite concerned enough to give back the
millions of dollars they earned
Do you have a way to undo the social harm done by facebook for a few million dollars?
Or do you think they should just get rid of the money, K Foundation style, regardless of whether doing so would reverse the effects of the work they did to earn it?
I tend to think Facebook is more like a slot machine than anything else, where you are constantly putting in something of value (your posts, pics, etc) in hopes of getting something of greater value back (likes/shares, friend requests, heated debates, etc).
And just like a Slot Machine you are always left wanting to come back to play some more and even if you do your best to quit facebook, you are always being constantly reminded that of its existence everywhere you go.
If so they're doing a really bad job. The only ones in my friends list that is contributing anything except comments are the typical conspiracy nuts and racists. Every one else contributes next to nothing. Maybe a picture at major life events.
Seems like the disbelief was more related to the quote's candor than content. Not surprising that this was the thought process, but pretty surprising to hear it straight up without a thick layer of "we're saving the world" to coat it.
Yeah. I'd defy anybody to think critically about Facebook for five minutes and not come to that conclusion.
> This has been the MO of mass entertainment since the gladiators fought the lions.
Absolutely.
Lots of early proto-social media companies were already doing things like that back in the 90s. Like when AOL was king and "You've Got Mail!" was a household catchphrase and featured in their marketing. They knew that people were thrilled to get stuff from other people.
Probably the most obvious and recent antecedent to gamefied social media would be, uh, well, games. There were a few decades of ideas to cherry pick from the game world.
I actually find Axios to be a pretty great news source. Lots of solid, insightful analysis on categorized topics delivered as regular newsletters that don’t take up all your time.
Facebook insiders have admitted that it is. Mike Allen, Facebook's first president, said this in an interview:
“The thought process was all about, ‘How do we consume as much of your time and conscious attention as possible?’,” he said. “And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever, and that’s going to get you to contribute more content, and that’s going to get you more likes and comments. It’s a social validation feedback loop. … You’re exploiting a vulnerabilty in human psychology.”
So that underscores their general attitude towards user behavior. The 'every once in a while' piece applies to the newsfeed too - it's designed to keep you searching for things you care about, and they carefully mix in things you don't, so that you're never too satisfied or unsatisfied, just constantly craving more.