- Create a way to communicate with your friends.
- Try to monetize it by adding feeds of ads and irrelevant junk.
- Users get annoyed.
- Double down on the ads.
- More users get annoyed and leave.
- Usage shrinks.
This used to be called "pulling a Myspace". Since then, Twitter, Google+, WeChat in India, and Facebook have followed Myspace's lead.
It works out OK for the founders if they cash out around step 3.
- Create a way to communicate with your friends.
- Try to monetize it by adding feeds of ads and irrelevant junk.
- Users get annoyed.
- Double down on the ads.
- More users get annoyed and leave.
- Usage shrinks.
This used to be called "pulling a Myspace". Since then, Twitter, Google+, WeChat in India, and Facebook have followed Myspace's lead.
It works out OK for the founders if they cash out around step 3.